The dawn of mass personalization is here and social media is leading the charge…it's a game changer.
All Points earns "points" with social media users on behalf of our clients through the initial setup and ongoing management of Facebook pages, Twitter accounts, Foursquare, Linked In, YouTube and interaction with influential bloggers, along with other emerging social networking sites that help increase lead flow, build awareness and earn customer loyalty. In sum, these social media services aim to leverage innovative communication strategies by creating interactive experiences for a targeted set of customers (consumers, businesses and potential franchisees), all of which drive a return-on-investment (ROI).
All Points PR excels at understanding how to balance two critical elements of this medium:
Proactively on the consumer level, All Points puts into action fan-building campaigns, which heighten awareness of your company and seek to increase unit sales. Plus, we spark discussion, present ideas and respond to loyal fans who want to immerse themselves in more of our clients' worlds. From creation to implementation and through completion of each campaign, our clients trust the talented All Points team to enhance their social media presence or bring them into unchartered territory with a bang.
For franchise development efforts, social media offers a unique opportunity to interact with candidates. Our clients' prospects are investigating them every way possible. So, the importance of embracing social media as part of a franchise development strategy cannot be understated. And, who knows, a loyal fan who frequents our clients' social media assets may very well turn into their next franchisee.
In addition to engaging in positive online interaction with brand advocates, a significant component of our social media work is reputation management. We monitor and respond to the individuals who are seeking responses, most often to questions or concerns regarding their experience with our clients' companies.