Running in the July 23, 2012 issue, the coverage appears in the popular "David vs. Goliath" column, which All Points secured with its close contact at the publication. Undoubtedly, Kona Ice comes across as an innovative concept that has completely redesigned the ice cream truck experience, noting the origins of the company and its impressive run of success. This is extremely significant national exposure that should capture the eyes and attention of a qualified franchise investor audience as well as consumers coast to coast.