Greatness is earned. It's not bestowed upon us like some right of passage.

I recently read a Joe Krauss (partner at Google Ventures and co-founder of Excite.com do you remember that search engine?), article on Tech Crunch discussing how business owners and leadership often underestimate the value of some core marketing functions because they've never worked with "greatness" at that position.

He specifically discusses public relations and you know that grabbed my (Jamie Izaks) attention.

How long does it take to earn a "greatness" distinction? And who bestows it upon us.

Joe does a nice job defining the terms of greatness with his recent piece. Here's a link to it: http://goo.gl/uwJHW

For All Points PR, I think it takes a level of service that 1) our clients have never received before from a PR Firm; and 2) goes beyond expectations in terms of client communication, packaging/deliver of service, and results.

There is no better feeling than listening to our franchise clients clearly express that we've exceeded their expectations for a PR Firm. It's what we strive to hear from them. We want to open their eyes to the power of Franchise PR helping grow their brand through franchise development publicity, national PR, local market franchise PR and social media.

All Points PR has certainly been great and showcased greatness several times. We're aiming to earn that distinction from our clients each and every day, and with every interaction.

Has your franchise company been burned by PR firms before? Do you have a bad taste in your mouth from poor performing public relations agencies? Do you question the need for PR? All Points Public Relations, a Chicago-based PR Firm focused on working with franchise companies, has proven to drive powerful results with strategic public relations and social media tactics.

Give us a buzz and we can talk about achieving greatness together.