When it comes to TV, it's not what you say but how you say it…and your wardrobe says a lot about who you are. In fact, viewers give more credibility to news and information they can see, versus what they hear which is why it is so important that your appearance supports your words. So what can you wear to ensure your knowledge and expertise shine?
Here are the three tips to help you look your best for news interviews:
Look like what you do
When you look the part, people will listen to what you say. A business broker wearing blue jeans and a t-shirt is less likely to reach his target audience then one wearing a suit and tie. The audience needs to be able to make a connection between the speaker's expertise and their physical appearance. When this connection is lost, the speaker loses the viewers' trust, which hampers credibility.
Play it simple
Simple solids work best on the small screen. Avoid pinstripes, checkers, paisleys or textured fabrics as the details and intricate patterns can be distracting. Similarly, avoid neutral tones such as white, black and grey, as well as hot colors such as red, orange, yellow or pink. Neutral tones and hot colors can make you look washed out. It's best to stick to jewel tones and pastels such as navy, maroon or teal. These colors enhance your natural skin tone, making you look vibrant and lively. Also, be sure to stick to items in the same color family such as a baby blue tie and navy blazer to avoid high contrast.
Comfort is key. Sweating, shifting, adjusting can be distracting which is why it is so important to choose clothes that are breathable, light and fit just right. In terms of fabric, cotton is best. Cotton allows the body to radiate heat more effectively than wool. Cotton is also less likely to be itchy or bothersome throughout the course of the interview. In terms of cut or style, be sure to choose clothes that fit correctly. A short skirt or low cut top will need to be constantly readjusted, as will loose pants or an untucked shirt.
Follow these three simple tips and viewers will perceive you as someone that means business.